Create and use products and incentives to help households shift to more shared mobility.

We’ve built our towns and cities so much around the private use of cars that many of our households and communities don’t know any other way to get around even when there are other options. To help households and communities access more transportation options, shared mobility needs to be grounded on the needs of households and communities. We need to engage and listen to communities to understand the social, financial, historical, and cultural contexts of the households and neighborhoods. We need to pay particular attention to informational divides where households and communities may lack sufficient access to technology or access to the internet or need the information in different languages or channels. We need to understand before we act, especially if the communities have been traumatized by injustice and inequity.

To help households to choose to use more shared mobility, we should:

• Conduct and support research that deepens our understanding of the social, community, financial, and behavioral barriers to using more shared mobility and how shared micromobility can help meet individual and community mobility needs

• Create new or improved products and policies that support individuals, households, and communities to choose to use more shared mobility

• Test and use contextually and culturally appropriate language and communication that empowers households to choose to use more shared mobility

• Measure how many households have access to and are using shared mobility and how many households downsize from more than one to one, or zero cars because of shared mobility